Television And Politics
Resumen del Libro
One question the authors address: Do network projections based on increasingly sophisticated techniques for calling election outcomes well before polls close affect results? At no time has this question been more in the forefront of public consciousness than in the wake of the 2000 presidential election. The Langs draw on their own highly detailed study of voter reactions to election news to assess its effect on turnout, on political attitudes, on candidate strategies, and on legislative initiatives. As a model of how to study communication effects, this highly readable volume will interest decision makers and analysts, as well as students of journalism, broadcasting, political behavior, and voters looking ahead to the next election. –BOOK JACKET.
